So Many Buyers So Little Homes

If you're a buyer, it's tough out there. If you're a seller and your home is priced right, you will receive multiple offers over asking price. We have 1.8 months of inventory, which is a sellers market. This means it would take only 1.8 months to sell everything listed for sale if nothing else came on the market. A neutral market for both buyers and sellers is between 3 and 6 months of inventory. Our inventory goes down each month.

This doesn't mean buyers aren't getting homes, they are. But, it's a bit of a challenge. If you're a buyer, be patient -- your house is out there.

Pricing a Home to Sell

In this current market of craziness, the proper pricing of a home has become an insurmountable challenge with Sellers. Our boom market gave home owners a mentality of what their home was worth at the height of the market in 2005 and Sellers just can't get whatever that price was out of their heads. The price of what a home would sell for is easy when looking at the facts, but convincing a Seller of that price is quite difficult.

An article in Inman news by Bernice Ross, which is directed at agents, but is also great advice for home Sellers outlines pricing strategies. See http://www.inman.com/content/story.aspx?ID=64177. The four points the article makes include the following:
1) Price a home below what recent comparable homes sold for to be competitive; no buyer wants to pay more for a home than is necessary
2) Don't try to test the market; test the market and you're just looking at wasted time and a price reduction in the near future
3) When reducing your home price, make a serious price reduction that will make a difference in the potential pool of buyers looking for a home; buyers search for homes based on price ranges, so if your home is listed for $475K and you reduce it to $470K, you haven't added a single new buyer to see your home -- however, if you lower your price to $450K, you just increased your pool of buyers for all those whose price maximum is $450K
4) What's your motivation to sell your home; do you "need" to sell or do you "want" to sell -- the longer your home sits on the market when priced improperly the more money you lose as homes values decline

Take a Picture, Sell a Home

With the invention of the Internet, the process of buying a home went from the hands of the Realtor to the hands of the consumer. According the the National Association of Realtors, nearly 80% of homebuyers start their home search on the Internet. The Internet search is where pictures of a home for sale are so important. It's the photos -- and good photos -- that gets a potential buyer in your home.

When I'm researching homes for a buyer, if I come across a listing without pictures or just a single photo of the front of the home, I typically bypass that home for others with multiple pictures that give me a good sense of what that home has to offer. However, sometimes a home's photos do not do the home justice, and sometimes the opposite also occurs.

In our multiple listing service here in Sacramento, we are allowed to post 12 photos of a home. We always post 12 photos. Posting any less than 12 photos is not giving a Seller the full potential of marketing their home to other Realtors as well as the consumer.

So, if we list your home, get ready for your house to say "cheese" and pose for our camera!

For info on taking good property photos visit, http://realestate.msn.com/Selling/Article_wsj.aspx?cp-documentid=5414351