There is a thought among home sellers that if they price their home a little high, it will leave room to negotiate down. Now while this strategy makes sense on paper, it completely backfires in our current buyer's market. Right now, if a home is priced too high, it's impossible to even get buyers in your home to negotiate.
A properly priced home will get buyers in the door and potential offers coming in. Homes are still selling in this market, obviously. However, what is selling is priced at market or below, in excellent condition or has some other outstanding feature such as location, school district, etc.
If you look at the statistics of homes selling, once a home is properly priced and sells, they majority are selling between 95% and 100%* or more of their asking price. So a seller doesn't necessarily have to come down much from a proper list price.
*A sale price of a home may include seller concessions for closing costs, which brings the actual purchase price down, usually at 3% of the purchase price.
Tuesday, September 25, 2007
Wednesday, September 12, 2007
Take a Picture, Sell a Home
With the invention of the Internet, the process of buying a home went from the hands of the Realtor to the hands of the consumer. According the the National Association of Realtors, nearly 80% of homebuyers start their home search on the Internet. The Internet search is where pictures of a home for sale are so important. It's the photos -- and good photos -- that gets a potential buyer in your home.
When I'm researching homes for a buyer, if I come across a listing without pictures or just a single photo of the front of the home, I typically bypass that home for others with multiple pictures that give me a good sense of what that home has to offer. However, sometimes a home's photos do not do the home justice, and sometimes the opposite also occurs.
In our multiple listing service here in Sacramento, we are allowed to post 12 photos of a home. We always post 12 photos. Posting any less than 12 photos is not giving a Seller the full potential of marketing their home to other Realtors as well as the consumer.
So, if we list your home, get ready for your house to say "cheese" and pose for our camera!
For info on taking good property photos visit, http://realestate.msn.com/Selling/Article_wsj.aspx?cp-documentid=5414351
When I'm researching homes for a buyer, if I come across a listing without pictures or just a single photo of the front of the home, I typically bypass that home for others with multiple pictures that give me a good sense of what that home has to offer. However, sometimes a home's photos do not do the home justice, and sometimes the opposite also occurs.
In our multiple listing service here in Sacramento, we are allowed to post 12 photos of a home. We always post 12 photos. Posting any less than 12 photos is not giving a Seller the full potential of marketing their home to other Realtors as well as the consumer.
So, if we list your home, get ready for your house to say "cheese" and pose for our camera!
For info on taking good property photos visit, http://realestate.msn.com/Selling/Article_wsj.aspx?cp-documentid=5414351
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